NOMINATION HIGHLIGHTS

Every day, across thousands of clinics, hospitals, and private practices, physicians make decisions that directly affect patient lives — often without access to the clinical information that would make those decisions easier, safer, and faster. A question about a treatment protocol goes unanswered until the next morning. A prior authorisation stalls because no one is available to clarify the criteria. A clinical trial goes under-recruited because physicians never received clear, timely guidance on eligibility. These are not edge cases. They are the daily reality of a healthcare system where critical knowledge exists but rarely reaches the right person at the right moment.

The reason this gap has persisted for so long is not a lack of effort — it is a structural problem that traditional approaches cannot solve. Field representatives, however skilled, can only be in one place at a time. 65% of physicians now restrict rep access entirely, and when visits do happen, the conversation lasts just a few minutes. $5 billion is spent annually in the U.S. alone trying to bridge this gap — with diminishing returns.

What AI has made possible, for the first time, is an interface that is everywhere at once. RepTwin sits inside the EHRs, medical journals, and digital platforms that physicians already use every day, available in over 40 languages, at any hour, responding through whichever medium the physician prefers — text, voice, or video. It carries the full clinical knowledge a physician might need: trial data, safety profiles, treatment comparisons, prescribing guidance — and it adapts every conversation to the individual asking, based on their specialty, their history, and their specific question in that moment.

The downstream effect on patients is direct. When physicians get faster, clearer answers, they prescribe with greater confidence. Treatment decisions that once waited days now happen in the same clinical session. Patients reach the right treatment sooner.

Recognised in the PM360 Innovation Issue for genuine industry transformation, RepTwin also received the Global Tech Award for Excellence in AI & AdTech — acknowledged as the most advanced agentic AI solution in healthcare marketing. Most recently, it was honoured at the Global Leaders Awards 2026.

What these recognitions reflect is not simply what the technology does — but what becomes possible for physicians, for patients, and for healthcare, when the right knowledge is finally available to the right person, at the right moment, every time.